Neiman Marcus and Hypebeast came together to create a virtual sneaker showroom with styles for consumers to shop from 11 luxury brands. The lab-like virtual setting provides an immersive experience with one shoe at a time and shoppers can appreciate fine details, materials and special features in this format. Users can browse styles from Alexander McQueen, Christian Louboutin, Dolce & Gabbana and more. By scanning a QR code, shoppers are able to immediately see the product page on their phone.
The e-commerce experience was created to transform remote shopping and it aligns with Neiman Marcus' Re-Introduce Yourself campaign. As Lana Todorovich, president and chief merchandising officer of Neiman Marcus, describes, "Online luxury retail continues to grow and our customers are seeking retail theatre outside of traditional retail interaction."