Antigonish, Nova Scotia is now home to the first Sobeys Express store, which the brand described as a new type of "a new convenience and fuel format."
The new retail format was inspired by the Sobeys IGA Express stores in Quebec, but it puts more of an emphasis on fresh food options for on-the-go activities. In place of many packaged snacks that are found at other c-stores, Sobeys Express is designed to offer fresher alternatives. A few of these options include butter croissant sandwiches, hot soups, cookies and other pastries that are freshly baked in-store each day. The Sobeys Express is almost like a small-scale supermarket and convenience store hybrid, especially as it stocks an assortment of rotisserie chickens and fresh salads.
Months earlier, Sobey's also launched 'Chalo FreshCo,' its version of a discount Asian supermarket to appeal to Ontario's diverse and multicultural consumers.