'Gingerline' recently launched a pop-up dining experience called 'Chambers of Flavour.' While the concept of pop-up restaurants is nothing new, this particular event combines the secretive nature of a temporary restaurant with the immersive experience provided by a theme park.
Instead of offering guests a traditional restaurant experience, the Chambers of Flavour events involve "layer upon layer of dining realities." The idea is to deliver multi-dimensional dining by guiding patrons through a series of immersive environments. In each of these immersive worlds, guests are treated to location-specific dishes. While details are scarce about the latest event, a previous pop-up involved sending patrons into a synthetic jungle. These patrons were then transported to a Singapore back street where they were treated to delicious summer rolls.
By creating an immersive environment, restaurants can offer a unique experience that matches and heightens the cuisine being served.
The 'Chambers of Flavour' Events are Packed with Suprises
Katherine Pendrill — January 12, 2016 — Marketing
References: chambersofflavour & wgsn