BrewDog recently opened 'BottleDog,' a new beer shop in London that makes it easier for people in the city to access take-home beer. The shop specializes in carrying craft beer in bottles and cans, plus it even has a station where growlers can be filled on-demand.
BottleDog urges consumers to forget what they know about "dusty, dimly-lit off licences stockpiling beers of varying provenance." In addition to stocking more than 250 beers from guest breweries, the store is also a space where consumers can pick up a variety of brewing equipment, ingredients and knowledge from the store's staff. This unusual format of the store makes it like a hybrid of a traditional liquor store and a brewery.
What Makes This Trend Stand Out
- Do-it-yourself Beer Brewing
- Opportunities for companies to develop products and services that enable consumers to brew their own craft beer at home.
- Hybrid Retail Spaces
- Disruptive innovation opportunities for businesses to combine traditional retail establishments with experiential spaces, encouraging consumers to spend time learning about and purchasing products that align with their passions.
- Craft Beer Market
- Expanding opportunities for companies to cater to the growing consumer demand for new and unique craft beer offerings and experiences.
Sectors Adopting This
- Food and Beverage
- Companies in this industry could start offering brewing classes and selling DIY brewing equipment and ingredients alongside ready-made beer products.
- Retail
- There is an opportunity for brick and mortar retail stores to incorporate interactive experiences into their stores, building customer loyalty through education and personalized service.
- Hospitality
- Hotels and event spaces could take advantage of the popularity of craft beer by offering unique beer-centric experiences, such as beer tastings, food pairings and on-site brewing classes.
