Located in Vejle, Denmark, BAY is a New York City-inspired lifestyle shop situated inside a stunning historical building. BAY is a highly stylized boutique with three distinct experiences contained in separate rooms. BAY was designed by Form3 International Retail, who transformed the interior of historic structure into a lifestyle shop filled with hip wares and upscale candles.
Taking inspiration from the casual lifestyle boutiques of New York City and hoping to imbue that with a feminine touch, the first room of BAY is entitled 'SoHo.' The second room is called the Walk-In Closet, while the third is the White Room. The brand designed the unique retail concept with the hopes that the three rooms would culminate to offer a one-of-a-kind shopping experience in the Danish harbor town.