The Max Mara Beijing Store Has Opened in the Luxury Fashion District
Rebecca Byers — January 15, 2016 — Business
References: retaildesignblog.net
The towering new Max Mara Beijing flagship store recently opened its doors in the heart of the city's luxury fashion district. The sprawling retail space is spread out across four floors and includes a stunning spiral staircase that stays the constant on each level. Situated next to Burberry, the larger than life store reflects the brand's retail concept as championed by their flagship shop in Milano.
Designed by DUCCIO GRASSI ARCHITECTS, the new Max Mara Beijing boutique has a stunning exterior facade that spans from ground level to the fourth storey. The facade is made up of stainless steel frames and glazed glass that also provides a unique perspective from the inside of the store.
Designed by DUCCIO GRASSI ARCHITECTS, the new Max Mara Beijing boutique has a stunning exterior facade that spans from ground level to the fourth storey. The facade is made up of stainless steel frames and glazed glass that also provides a unique perspective from the inside of the store.
Trend Themes
1. Luxury Flagship Stores - The trend of constructing larger-than-life, multi-level, and stylish flagship stores to reinforce the brand's retail concept and luxury image.
2. Spiral Staircase Designs - The trend of incorporating a visually stunning spiral staircase as a central aesthetic element in multi-level luxury retail spaces.
3. Unique Exterior Facade Designs - The trend of using innovative materials and designs for the exterior facade of luxury flagship stores to capture attention and make a bold statement in the crowded retail landscape.
Industry Implications
1. Luxury Fashion Retail - Luxury fashion brands can disrupt the retail landscape by investing in creating visually stunning, multi-level, and large-scale flagship stores that reflect their brand's retail concept and reinforce their luxury image.
2. Architectural Design - Architects and designers can disrupt the retail industry by coming up with novel ideas like incorporating spiral staircases and innovative materials and designs for the exterior facade to differentiate luxury flagship stores.
3. Visual Merchandising - Visual merchandising professionals can explore ways to enhance the in-store customer experience and make it more memorable and engaging by incorporating stunning architectural designs like spiral staircases and interesting exterior facades in luxury flagship stores.
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