Beijing Flagship Architecture

Maison Louis Vuitton Sanlitun is a new flagship building in Beijing’s Sanlitun district designed by Japanese architect Jun Aoki. Located within the Taikoo Li Sanlitun retail complex, the four-storey structure replaces an earlier store with a purpose-built architectural form. The building features a sculptural exterior composed of layered, translucent surfaces that create a sense of movement and depth. Its curved geometry distinguishes it from the surrounding orthogonal buildings while responding to the dense urban context of the shopping district.

Inside, the flagship is organised around a central vertical space that connects retail areas across multiple levels. The interior layout accommodates fashion, accessories, and lifestyle collections, with circulation designed to guide visitors upward through the building. Material choices and lighting are used to create visual continuity between floors while maintaining clear spatial zones. The project reflects Jun Aoki’s long-standing collaboration with the fashion house and his approach to integrating architecture, branding, and urban presence within a single structure.

Image Credit: Louis Vuitton