This Adidas BOOST pop-up event recently took London by storm as a means of launching the brand's UltraBoost technology in the form of an immersive exhibition. Located on London's Carnaby Street, the pop-up shop is situated beside the flagship store of 'Size?,' a UK-based footwear retailer.
The whiteout retail space serves as a place for comprehensive product education and as a means of cultivating face-to-face interaction with individual consumers. The gallery-style set up of the space is ideal for mingling and benefits from its location on a corner. Given the brightly lit interior, the Adidas BOOST pop-up is sure to catch the eye of passersby.
Previously, an outdoor Adidas BOOST pop-up traveled the United States in order to debut the technology stateside.
Dedicated Sneaker Pop-Up Shops
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Celestial Rapper Shoe Designs
Branded Light Installations
Pop-Up Shoe Stores
Abstract Retail Interiors