In most cases, museum gift shops follow a similar layout, but 'Gallery & Co' in Singapore's National Gallery has opted to fuse together a variety of functions for its revolutionary lifestyle concept store. The space combines a retail shop, an organic casual dining restaurant and a gallery. Although Gallery & Co has an open concept, each function is separated by a unique aesthetic.
Each space aims to cater to a different product category and customer demographic, ensuring each visitor finds something they are interested in. The retail section features fashion from both international and local designers, as well as exclusive collaborations between brands and the museum.
In designing Gallery & Co, the museum wanted to create a space that was constantly evolving and inspiring creativity. Rather than selling typical museum souvenirs, one-of-a-kind designer pieces and project collaborations are the preferred offerings.