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The New Store Design of Murphy Express is Intuitive

 - Jan 19, 2016
References: murphyusa & cspnet
Convenience culture is showing no sign of slowing down in popularity with consumers, so the new store design of Murphy Express locations is meant to help fine-tune the experience associated with fast service stores.

Aside from being outfitted with a new kind of lighting system that's bright yet soothing, the Murphy Express stores have also been outfitted with newly enhanced beverage stations. The store is inviting from the exterior and helps guide customers through the store via cleverly designed floor patterns and aisles to allow it to be navigated with little thought.

The checkout counter in the new store design of Murphy Express locations is less cluttered than before and focuses on being less distracting when shoppers go to pay for their items.