The menswear e-commerce site 'JackThreads' is known for its flash sales of third party clothing brands on its retail website. However, the site is moving from this set-up to selling its own line of clothing, influenced by designs like those of the successful and classic styles from GAP. The clothing is going to be high-quality but at good value prices, selling pieces like cashmere sweaters for $99.
It's a smart business move for JackThreads, as the site has already gained a following and popularity from its easy-to-shop, sales-priced clothing. Now, its revenue will increase by selling its own clothing for full retail prices. In addition to increasing its revenue, this also gives the menswear e-commerce site control over its own products, selection and availability.