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38 Menswear Retail Innovations

From Bespoke Footwear Pop-Ups to Multi-Sized Clothing Collections

— March 10, 2016 — Business
These menswear retail innovations range from pop-up sneaker bars to multi-sized clothing collections that are designed to conform to non-traditional body shapes. While size-inclusive clothing labels and plus-sized menswear blogs are paving the way for male body inclusivity -- while marketers are making major strides in this realm, they are often targeting a female majority and discounting male audiences -- major and independent brands are recognizing the importance of experiential marketing.

While fitness-themed pop-ups by Adidas and Nike target health-conscious sneaker buffs, a handful of bespoke menswear pop-ups took over New York city this past holiday season and were marketed to the urban hipster with an affinity for quality. This particular demographic desires exclusivity and rejects mass-produced goods in exchange for something that reflects one's personality.

Additional menswear retail innovations include cinematic mannequins and skincare pop-ups like Zoolander 2's promotional partnerships with Kiehl's and Valentino. These examples appealed to the film's viewers, a Millennial demographic who responds to humorous marketing and publicity stunts that are easy to share on social media channels.
6.9
Score
Popularity
Activity
Freshness
38
Multi-Size Clothing Collections
Multi-Size Clothing Collections
Custom Sized Clothes from Slantt are Available in 75 Sizes
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37
Masculine Candle Scents
Masculine Candle Scents
The Tres Bien Votives Feature Woodsy Aromas for Men to Relax to
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36
Male Fragrance Subscriptions
Male Fragrance Subscriptions
'Scentbird' Embraces Male Cosmetics with Cologne Samples
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35
Knapsack Pop-Up Shops
Knapsack Pop-Up Shops
Extra Butter and Herschel Collaborated on the 'City Limitless' Pop-Up Shop
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34
Co-Branded Sneaker Cleaners
Co-Branded Sneaker Cleaners
Patta and Jason Markk Teamed Up for an All-Black Cleaning Kit
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33
Upscale Menswear Boutiques
Upscale Menswear Boutiques
The Cadini in Pune India Feature Luxurious, Yet Modern Touches
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32
Cinematic Fashion Mannequins
Cinematic Fashion Mannequins
These Valentino x Zoolander Mannequins Celebrate the Comedy Sequel
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31
Occasion-Specific Clothing Subscriptions
Occasion-Specific Clothing Subscriptions
This Service Takes the Stress Out of Outfit-Planning
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30
Menswear Thrift Apps
Menswear Thrift Apps
The Grailed Consignment Store is Now Available in App Form
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29
Speedy Sneaker-Selling Apps
Speedy Sneaker-Selling Apps
Flip is the Sneaker Retailing Application for the Snapchat Generation
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28
Bespoke Footwear Pop-Ups
Bespoke Footwear Pop-Ups
The Jack Erwin Holiday Pop-Up Featured Leather Shoes for Men
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27
Footwear Subscription Services
Footwear Subscription Services
'King & Stone' Provides Stylish Shoes for Men All Year Round
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26
Sock Subscription Services
Sock Subscription Services
This Service Helps Customers Build the Perfect Sock Drawer
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25
Premium Sock Subscription Services
Premium Sock Subscription Services
This Company Provides Consumers with Unique Socks Each Month
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24
Charred Wood Boutique Facades
Charred Wood Boutique Facades
The New COS Flagship in Toronto Resides in Stylish Yorkville
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23
Sock Subscription Services
Sock Subscription Services
'Sock Fancy' Delivers New Men's Socks Each and Every Month
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22
Plus-Size Menswear Blogs
Plus-Size Menswear Blogs
This Body Positive Fashion Blog is Intended for Plus-Size Men
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21
Designer Male-Only Pop-Ups
Designer Male-Only Pop-Ups
This Louis Vuitton Pop-Up Features Clothing and Accessories for Men
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20
Monthly Necktie Subscriptions
Monthly Necktie Subscriptions
Root Bizzle's Tie of the Month Club Delivers Style
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19
Breakfast Sneaker Bars
Breakfast Sneaker Bars
The KITH NYC is a Sneaker Shop that Also Serves Sweet Breakfast Treats
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18
Charismatic Menswear Outposts
Charismatic Menswear Outposts
The Utrecht Denham Store Boasts a Salvaged Wooden Barn Floor
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17
Wardrobe Delivery E-Tailers
Wardrobe Delivery E-Tailers
Buck Mason Lets Customers Try on Clothes at Home Before Purchasing
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16
Pristine Denim Boutiques
Pristine Denim Boutiques
The New Natural Selection Flagship is a Minimalist Menswear Escape
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15
Holiday Menswear Pop-Ups
Holiday Menswear Pop-Ups
The BESPOKEN x TRNK Activation Targets Fashion-Forward Urbanites
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14
Hybrid Bistro-Sneaker Shops
Hybrid Bistro-Sneaker Shops
KNOCK Kitchen & Kicks Combines a Love of Good Food and Sneakers
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13
Brutalist Sneaker Shops
Brutalist Sneaker Shops
The EYTYS store in Stockholm is Inspired by Two Design Genres
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12
Japanese Fashion Exhibitions
Japanese Fashion Exhibitions
The MR PORTER x BEAMS Exhibition in London is Japan-Inspired
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11
Exclusive Menswear Boutiques
Exclusive Menswear Boutiques
Chicago's 'RSVP Gallery' Blends High-fashion with Streetwear
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10
Whiteout Menswear Boutiques
Whiteout Menswear Boutiques
The Likelihood Store in Seattle is a Hip Menswear Boutique
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9
Luxurious Menswear Flagships
Luxurious Menswear Flagships
The Joseph Abboud Flagship in NYC is the Designer's First
<
8
Menswear-Only Activewear Shops
Menswear-Only Activewear Shops
'The Local' is a lululemon Concept Store That Only Sells Menswear
<
7
Exclusive Footwear Pop-Ups
Exclusive Footwear Pop-Ups
This Adidas Pop-Up Store Showcases New Products & Adidas Originals
<
6
Interactive Menswear Stores
Interactive Menswear Stores
The 'Dandy Lab' Creates a Hybrid Shopping Experience for Men
<
5
Dedicated Sneaker Pop-Up Shops
Dedicated Sneaker Pop-Up Shops
This Adidas BOOST Pop-Up Launches the Tech in London
<
4
Personalized Scent Subscriptions
Personalized Scent Subscriptions
Scent Trunk's Fragrance Subscription Will Find Your Perfect Scent
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3
Eclectic Menswear Boutiques
Eclectic Menswear Boutiques
This Menswear Retail Hub in Manchester Carries Hard to Find Brands
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2
Menswear Brand Cafes
Menswear Brand Cafes
The Frank & Oak Toronto Flagship Houses Cafe St Viateur
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1
Menswear E-Commerce Sites
Menswear E-Commerce Sites
'JackThreads' is Shifting from Selling Other Brands to Its Own Label
<