'Scentbird' is a monthly scent sampling service that is opening its doors to the world of male cosmetics. Beginning solely as a women's perfume provider, the startup has risen from 100 to 8,000 subscribers in one year. With this increased financial success the company was able to delve into men's cologne as well.
The service that Scentbird provides is a subscription that comes with a reusable case and different designer colognes delivered to your doorstep on a monthly basis. The samples come in 8 ml bottles, translating into four sprays a day for a month. Men are also able to create their own scent portfolio, narrowing down the smells they like best.
The target market is straight men looking to woo a lady. With men's cologne sales on the rise at department stores this was a perfect time for Scentbird to broaden its services to include male cosmetics.