20 Natural Perfume Scents

From Herb-Inspired Fragrances to Cedar-Scented Colognes

The market for products that boast a more biophilic aesthetic is on the rise, which these natural perfume scents look to characterize.

Consisting of various scents ranging from perfumes, to colognes that are all natural in nature, this collection identifies how small and large brands are focusing on simplicity.

With regard to a handful of the choices seen here, the natural perfumes are designed with a more neutral aesthetic to help offer men and women alike the chance to try them. As gender norms relax in our society, we'll likely continue to see men foraying into more feminine product markets and women into masculine ones.

Whether focusing on citrus, various woods or earth fragrances, this collection of natural perfume scents highlights the best and brightest available for all.

SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 61%
Freshness 8%

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