Patta and Jason Markk Teamed Up for an All-Black Cleaning Kit

 - Jan 26, 2016
References: jasonmarkk & hypebeast
Shoe care brand Jason Markk and Amsterdam-based shoe retailer Patta recently released a limited edition sneaker kit. The unique collaboration boasts an all-black theme, with Jason Markk and Patta branding utilized throughout. Limited to only 1000 units worldwide, the kit includes a 4oz bottle of JM solution, along with a custom brush. The set is encased in a shoebox-mimicking package with an embossed Patta logo.

Apart from the premium product itself, the packaging of the kit is quite impressive as well. The blacked-out theme is prevalent in every part of the collection, with both brand logos getting equal attention. Targeting an extremely niche segment of consumers, this upscaled, yet minimalist product is sure to be a hit among sneaker enthusiasts.