The new Louis Vuitton pop-up in SoHo in New York City sits next to the brand's newly renovated store in the same location.
The pop-up was created in celebration of the Spring/Summer 2017 collection that was designed by Kim Jones. It carries all kinds of men's-related products by the brand, with everything from leather goods, shoes and ready-to-wear fashions to accessories being offered in the store. The design of the space itself is inspired by the same African theme that the clothes were inspired by, and features both images and statues of wild animals throughout the store.
Louis Vuitton's pop-up creates a space specific to men that seeks to personalize and expand the reach of the brand.