'Chubstr' is a body positive fashion blog that is primarily targeted at plus-size men. While there has been a significant effort to make plus-size women more visible in mainstream media, the same movement has not occurred for men. This website provides a positive space where plus-size men can explore fashion and connect with like-minded individuals.
Chubstr was founded by Bruce Sturgell, who noticed a significant lack of fashion-related resources for style-conscious, plus-size men. Sturgell thus created the site to give plus-size men a safe space to explore fashion. As Sturgell explains, "Chubstr's mission is to help men of size find, create, and share their style with the world." This feat is achieved through articles and interviews with celebrities and other fashion industry leaders. The website also hosts photoshoots with plus-size men in an effort to bring more diversity to the world of men's fashion.
The blog ultimately represents a consumer demand for more fashion-related resources for the plus-size community.