The 'Dandy Lab' is an interactive boutique that uses advanced retail technology to create a hybrid shopping experience for male customers. The lab combines fashionable menswear with high-tech retail innovations to create a more immersive shopping experience.
The Dandy Lab is a store modeled after a laboratory that features a number of different high-tech touchpoints. Some of the new features include smart mannequins, wireless changing rooms, an interactive styling wall and even a virtual showroom. Users will also be able to virtually browse through the collection via touch screens. The interactive technology adds a new dimension to conventional retail and ultimately fosters a hybrid shopping experience.
The London-based pop-up shop will be open for seven months before moving to a permanent retail location.