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Extra Butter and Herschel Collaborated on the 'City Limitless' Pop-Up Shop

 - Oct 21, 2015
References: stupiddope & herschelsupply
A co-branded pop-up shop called 'City Limitless' saw a collaborated collection between Extra Butter and Herschel. The pop-up shop is inspired by the photo essay series of the same name, and will feature a limited edition magazine. The photo essay which the collection is based off of features stunning city images from local perspectives.

The custom magazine that is being distributed features compelling images of city life and architecture, which marks the first time Street Dreams Magazine has teamed up with a brand. The specific products in the pop-up shop are a curated list that features city-inspired Herschel apparel. Herschel will be featuring some of its 2015 holiday collection at the pop-up, along with a series of limited edition backpacks, headwear and accessories.