Even though innovations in mobile shopping make it easier than ever for you to buy clothing online, you still can't try out different outfits the way you would in person at a store -- something the Lovelooks app is trying to change. Like old school paper dolls you would fold paper over, the new tablet app lets you piece together different outfits virtually.
Lovelooks also lets you save and buy the clothes you play around with directly through the app. Instead of only browsing one item at a time, this interface lets you look at lots of options at once and imagine apparel combinations in new ways. Lovelooks also photographs every garment in-house, so you can better see things outside the designer's original vision.
What's Driving This Trend
- Virtual Styling Apps
- Apps like Lovelooks are disrupting the fashion industry by enabling consumers to try on clothing virtually before making a purchase.
- Seamless Mobile Retail
- The integration of in-app purchasing from virtual styling platforms, like Lovelooks, is innovating the way consumers shop for clothing.
- Photorealistic Visualization Technology
- The use of in-house photography to create photorealistic representations of clothing items by Lovelooks is disrupting the online fashion marketplace.
Who This Affects Most
- Fashion
- Lovelooks is transforming the fashion industry by offering a new way for consumers to shop for clothing online.
- Mobile Retail
- The integration of virtual styling and in-app purchasing, as seen in Lovelooks, is creating disruptive innovation opportunities in the mobile retail industry.
- Visualization Technology
- The photorealistic technology utilized by Lovelooks to showcase clothing items has the potential to revolutionize the way clothing items are presented online.
