Appealing to millennial audiences, the Find @ Lord & Taylor discount store invites a younger demographic to shop the retailer's stylish product range. In addition to its low prices, the shop boasts a sleek brand identity and employs approachable customer service reps that are dressed in a causal graphic tee uniform.
The first Find @ Lord & Taylor discount store was recently opened in Paramus and features a reclaimed product range consisting of overstock and clearance items. While its clearance items are sourced from Lord & Taylor locations across America, the retailer's discounted buys are sourced from partnering manufacturers.
'The store is designed to create expressions of discovery and excitement and to give a busy millennial customer a one-stop-shop that styles her life for less.' said Hudson's Bay Company president Jonathan Greller of the new retail space. In addition to offering affordable clothing, this discount store also features a myriad of decor items and appliances for the home.