When people talk about fast fashion, Kat's Closet isn't usually the type of business they have in mind. Rather than offering a brick-and-mortar retailer for her designer clothing, Kat Fish, the owner and operator of Kat's Closet, brings her clothing on the road by way of a truck — like a food truck, but for fashion.
In order to keep customers coming to the truck's various locations, there's also a Kat's Closet app. The app lets consumers track where the truck is or where it will be on a given day. Further, it includes a loyalty program built into it, through which consumers can get special deals, alerts, and information about any upcoming events hosted by the fashion truck.
Kat's Closet is based out of St. Louis, and it tours throughout the year.
Key Themes Behind This Trend
- Mobile Fashion Retailing
- Opportunity for fashion retailers to adapt to a mobile retail model in order to increase accessibility and interaction with customers.
- Location-based Services
- Opportunity for businesses to utilize location-tracking technology to create a personalized experience for customers.
- In-app Loyalty Programs
- Opportunity for businesses to increase customer loyalty through the use of loyalty programs within a mobile application.
Where This Applies
- Fashion
- Mobile fashion retailing through the use of trucks and location-based services can provide increased accessibility and convenience for customers.
- Mobile App Development
- Opportunity for mobile app developers to provide innovative features for location-based services and in-app loyalty programs.
- Food Trucks
- Food truck operators can diversify their offerings and increase revenue streams by incorporating mobile fashion retailing into their business models.
