Misfit Market's Multi-City Mobile Tour Shares Sustainable Food
Laura McQuarrie — July 26, 2021 — Eco
References: misfitsmarket & producebluebook
Misfit Market offers sustainably sourced food at up to 40% less than grocery store prices and this summer it is kicking off a multi-city pop-up mobile tour to expose more people to its platform. The tour started off in Dallas and it will be making its way through 18 locations, including beachfront and lakefront locations. With this tour, the brand is emphasizing its passion for "providing everyone access to high-quality food, whether they live in a food desert or are on a beach vacation.”
The pop-up vehicle boasts a QR code so that people can easily learn more about the platform and even sign up for membership directly from their mobile device.
Ultimately, Misfit Market is on a mission to eliminate food deserts by 2025. And in places that it does not yet deliver, it helps to support the work of trusted partners like Feeding America.
The pop-up vehicle boasts a QR code so that people can easily learn more about the platform and even sign up for membership directly from their mobile device.
Ultimately, Misfit Market is on a mission to eliminate food deserts by 2025. And in places that it does not yet deliver, it helps to support the work of trusted partners like Feeding America.
Trend Themes
1. Eco-friendly Pop-up Trucks - The integration of technology and eco-friendly vehicles presents opportunities for businesses looking to launch pop-up shops, food trucks, and events in a sustainable manner.
2. Sustainable Food Platforms - The popularity of Misfit Market’s mobile tour highlights a growing trend towards sustainable food platforms that promote access to quality food while reducing food waste.
3. Eliminating Food Deserts - Brands looking to tackle social issues like food deserts can create opportunities for themselves by developing innovative solutions that provide access to high-quality food in underserved areas.
Industry Implications
1. Food Delivery Services - The success of Misfit Market’s sustainable food platform, and their commitment to eliminating food deserts, presents an opportunity for food delivery services to reposition themselves as a sustainable and socially responsible alternative to traditional grocery stores.
2. Event Planning - The use of eco-friendly pop-up trucks in Misfit Market’s multi-city mobile tour presents a potentially disruptive innovation opportunity for event planners looking to create sustainable and mobile pop-up events.
3. Non-profit Organizations - Non-profit organizations, particularly those focused on fighting issues like food waste and food deserts, can learn from Misfit Market’s mobile tour strategy and explore innovative ways to promote awareness and access to healthy food options.
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