Belgian Boys' new Dutch-style cookies are exclusively available through Misfit Market and they are made with repurposed waffle bits, which helps to reduce food waste. The classic stroopwafel cookies make the most of the delicious waffle pieces that are left behind in the process of creating the round shape. As Greg Galel, co-founder of Brooklyn-based Belgian Boys, says "Typically about 3% of scraps are mixed back into the batter, but we upped the game to take more than four times the delicious leftovers and minimize food waste as much as possible."
Like the original stroopwafels from the brand, these upcycled products are made with only high-quality ingredients and without high-fructose corn syrup and nuts or artificial flavors, colors and preservatives.
Key Themes Behind This Trend
- Upcycling Food Scraps
- There is an opportunity to creatively repurpose food scraps to create new products.
- Sustainability in Food Production
- Reducing food waste and utilizing high-quality ingredients is crucial in today's environmentally-conscious society.
- Exclusive Product Partnerships
- Collaborating with unique and exclusive marketplaces can help companies differentiate and reach new audiences.
Where This Applies
- Food and Beverage
- There is room for innovative and sustainable food production methods that take into account environmental and nutritional concerns.
- Online Marketplaces
- Working with exclusive online marketplaces can help companies expand their reach and find new customers.
- Sustainable Manufacturing
- Creating innovative sustainable manufacturing processes has become a crucial factor in many industries.
