Vafels Stroopwafels Now Come in a Gluten-Free Option
Michael Hemsworth — July 16, 2025 — Lifestyle
References: vafels & vegconomist
The Vafels Stroopwafels are being launched in a gluten-free variant by the Longmont, Colorado-based brand as part of the brand's commitment to offering a free-from take on the classic Dutch treat. The product starts off with the brand's vegan-friendly recipe that has no butter or eggs in the mix, while also being made without wheat flour to give it a gluten-free recipe. The waffle-like cookies are sandwiched with a caramel-like filling and come in two flavor options including Maple and Caramel.
Founder and CEO Will Dugan commented on the new Vafels Stroopwafels saying, "We came to market early with a plant-based version of the 18th-century Liège wafel, and couldn’t be happier to add gluten-free and vegan-friendly Stroopvafels to our list of ‘firsts.’ We stand by our commitment to creating products that never compromise on taste, texture, or digestibility.”
Image Credit: Vafels
Founder and CEO Will Dugan commented on the new Vafels Stroopwafels saying, "We came to market early with a plant-based version of the 18th-century Liège wafel, and couldn’t be happier to add gluten-free and vegan-friendly Stroopvafels to our list of ‘firsts.’ We stand by our commitment to creating products that never compromise on taste, texture, or digestibility.”
Image Credit: Vafels
Trend Themes
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Gluten-free Innovation — Demand for gluten-free products is rising, offering opportunities for brands to innovate classic treats like Stroopwafels without sacrificing flavor.
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Plant-based Deserts — As consumer interest in plant-based options grows, there is an opportunity to redefine traditional desserts with vegan-friendly ingredients.
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Free-from Product Expansion — The expansion of 'free-from' categories, such as products without dairy, gluten, or eggs, allows for the creation of inclusive culinary experiences.
Industry Implications
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Gluten-free Foods — The gluten-free foods industry is poised for growth as more consumers seek alternatives that cater to dietary restrictions and preferences.
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Plant-based Foods — An increasing interest in sustainability and animal welfare is fueling the plant-based foods sector, encouraging innovation in traditional products.
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Alternative Ingredients — The rise of alternative ingredients in food manufacturing offers a chance to develop products that meet diverse dietary needs while maintaining quality.
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