The Mightylicious handcrafted cookies are a free-from range of baked goods that are perfect for consumers to pick up when on the hunt for a way to satisfy cravings in a diet-conscious way. The cookies are characterized by their 100% gluten, rye, wheat, barley and RBST-free recipe, which is achieved with all-natural, non-GMO ingredients. The cookies come in seven varieties including two vegan options to ensure that shoppers can find the exact ones to satisfy their craving.
Founder and Owner Carolyn Haeler spoke on her celiac disease diagnosis as the catalyst for Mightylicious handcrafted cookies saying, "Our hand-crafted cookies are designed to indulge and satisfy...I was determined to create a cookie that was gluten-free, healthy, and above all, irresistibly delicious.”
Key Themes Behind This Trend
- Free-from Snack Trends
- Mightylicious handcrafted cookies highlight the growing demand for free-from snack options.
- Healthy Indulgence Trends
- Mightylicious cookies tap into the trend of consumers seeking indulgent food without compromising on health and diet-consciousness.
- Non-gmo and All-natural Trends
- Mightylicious handcrafted cookies align with the rising consumer demand for all-natural, non-GMO food products.
Where This Applies
- Gluten-free Food Industry
- Mightylicious cookies have the potential to disrupt the gluten-free food industry by offering more variety and indulgent options.
- Healthy Snack Industry
- Mightylicious cookies can tap into the growing healthy snack industry by providing customers with a snack option that is satisfying and guilt-free.
- Organic and Non-gmo Food Industry
- Mightylicious cookies can disrupt the organic and non-GMO food industry by promoting the benefits of using all-natural and non-GMO ingredients.
