CRAVE is expanding its range of free-from snacks with its first-ever sandwich cookies, Bisco’s, which were inspired by birthday cake. This treat consists of two golden cookies sandwiching an indulgent filling of vanilla cream and sprinkles.
“In the office, we had lots of fun coming up with a name for our first biscuit product," said Rob Brice, founder of CRAVE," We toyed with ‘Noreo’, but after our accountant advised us that we don’t have the budget for another lawsuit this year, we settled on Bisco’s." These circular biscuits are free from the top 14 allergens, all the while being vegan-friendly and gluten-free. These cookies are ready to be enjoyed as they are, twisted open or dunked into a milk alternative for a satisfying snack.
What's Driving This Trend
- Free-from Snacks
- The expansion of CRAVE's range of free-from snacks with Bisco's presents an opportunity for companies to cater to the growing demand for allergen-free food options.
- Sandwich Cookies
- Bisco's, the first-ever sandwich cookies by CRAVE, opens up possibilities for other brands to create unique and indulgent sandwich cookies with various flavors and fillings.
- Vegan-friendly Treats
- The vegan-friendly aspect of Bisco's offers a potential market for businesses to develop and promote more plant-based desserts and treats.
Who This Affects Most
- Food Manufacturing
- The production of allergen-free snacks like Bisco's presents an opportunity for food manufacturing companies to tap into the growing market of consumers with dietary restrictions.
- Bakery
- Bisco's highlights the potential for bakeries to offer a wider range of gluten-free and allergen-free options, catering to customers with specific dietary needs.
- Alternative Milk Products
- The idea of dunking Bisco's into a milk alternative suggests an opportunity for businesses in the alternative milk industry to promote their products as suitable accompaniments to allergen-free snacks.
