As a follow-up to its highly successful McDonald's collaboration, Cynthia Lu's Cactus Plant Flea Market has partnered with Nike to launch its Fall 2022 apparel collection. For the new CPFM x Nike collection, CPFM has combined its playful designs with Nike's expansive archive to create products inspired by bootleg pieces found at flea markets.
A standout piece from the collection is a teal water-repellant jacket inspired by fisherman culture. There are a generous number of pockets on this bag, as well as a large red Swoosh keychain attached to the zipper pull. Other highlights include mint green and navy color-blocked polo, a quarter-zip fleece with heavy branding, and yellow and black checkered pants.
In order to capture the collection's campaign imagery, London-born artist, filmmaker, and photographer Dexter Navy traveled to his father's homeland of Egypt.
Image Credit: Nike
What's Driving This Trend
- Flea Market-inspired Apparel
- Designing apparel inspired by flea market bootleg style presents a disruptive innovation opportunity for fashion brands.
- Collaboration with Creative Entrepreneurs
- Partnering with creative entrepreneurs from different industries can bring a fresh perspective to product design, which can lead to disruptive innovation opportunities.
- Nostalgia Marketing
- Using nostalgia as a marketing technique can appeal to consumers' emotions and create a disruptive innovation opportunity by reviving old trends in a new way.
Who This Affects Most
- Fashion and Apparel
- The fashion and apparel industry has the potential to disrupt the market by creating unique designs inspired by flea market bootleg fashion.
- Sportswear
- Sportswear brands can disrupt the market by collaborating with creative entrepreneurs from different industries to create unique and innovative designs.
- Marketing and Advertising
- Marketing and advertising agencies can leverage nostalgia marketing to create disruptive innovation by reviving old trends in a new and exciting way.
