Shopperbird Involves Customers in the Production of Garments They Buy
Laura McQuarrie — November 26, 2021 — Eco
References: shopperbird & fashionunited.uk
Shopperbird is the first on-demand slow fashion app and it empowers customers to create and cherish the products they choose to invest in. The app sets itself apart by involving customers in the production process of the garments they purchase. Customers are invited to chat with a fashion designer and the process of selecting fabric, for example, becomes an interactive one.
Fashion designers have the ability to send quotes and get paid in the app, and customers benefit from being able to have the freedom of expression they desire. To keep customers updated on the journey, fashion designers are able to share videos and images of pieces in progress.
Shopperbird also distinguishes itself with strict fabric and quality standard policies to support the use of sustainable, natural and recycled resources.
Fashion designers have the ability to send quotes and get paid in the app, and customers benefit from being able to have the freedom of expression they desire. To keep customers updated on the journey, fashion designers are able to share videos and images of pieces in progress.
Shopperbird also distinguishes itself with strict fabric and quality standard policies to support the use of sustainable, natural and recycled resources.
Trend Themes
1. On-demand Slow Fashion - The on-demand slow fashion trend involves customers in the production process of garments they purchase, creating opportunities for disruptive innovation in the fashion industry.
2. Customer Empowerment - The trend towards involving customers in the production process empowers them to have greater freedom of expression, creating opportunities for disruptive innovation in customer-facing industries.
3. Sustainable Fashion - The trend towards using sustainable, natural, and recycled resources in fashion production creates opportunities for disruptive innovation in the fashion industry.
Industry Implications
1. Fashion - The fashion industry can explore on-demand slow fashion, customer empowerment, and sustainable fashion to stay relevant and innovative.
2. Retail - The retail industry can use customer empowerment to create interactive experiences and increase customer engagement and loyalty.
3. Technology - The use of on-demand production and sustainable materials in fashion can create opportunities for innovation and growth in the technology industry.
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