Selfridges Exchange Square is now home to a new personal shopping suite that is set to assisting male and female consumers who are looking to purchase high-end items.
Even before arranging a consultation inside the gilded suite, consumers are asked to supply a few details about themselves or the person they are shopping for. As well as helping consumers acquire new items, it's often happens that a shopper brings in a treasured item in the hopes of updating it with more current fashion items.
Although personal shopping is often seen as a luxury, technology like apps and big data are making it more accessible to the average shopper and retailer. As such, upscale retailers are enhancing the experiential qualities of a consultation.