Fashalot is an app that gives brick and mortar stores in India more exposure and foot traffic, while also giving shoppers the chance to snag exclusive retail discounts.
The app is designed as a platform for consumers to discover the best local apparel and accessories available from stores nearby—through the app, shops are able to update their inventory so that followers get notified of new collections and additions. After locating an item of interest, a shopper is able to head to the store and check in through the app to gain a cash discount on their purchase. It is anticipated that Fashalot will increase its value in the future by integrating a loyalty system into the app as well.
By bridging the gap between a virtual and physical shopping experience, retailers and consumers both benefit.