British startup company be Retail Social has launched an online shopping platform in cooperation with its first partner, fashion retailer Get Cutie. The brand initially launched the ‘beDynamic’ virtual fitting room in an effort to promote customer engagement and allow consumers to view apparel on dynamic models that vary in skin tone and body shape.
Be Retail Social has also announced plans for ‘bePersonalised,’ ‘beInfluenced,’ and ‘beThere’ as additional plugins for the ‘beDynamic’ feature. Get Cutie has already replaced the majority of its product photos for ‘The Belle’ dress in favor of the ‘beDynamic’ assets.
“This will introduce beInteractive where customers can intuitively swipe through different clothing styles, colours and fabrics on their moving models, seeing them change instantly on their mobile or desktop, and returning to the user more choice and control,” said Simon Iddon, Founder and CEO of be Retail Social.
Image Credit: be Retail Social
What's Driving This Trend
- Virtual Fitting Room
- The trend towards virtual fitting rooms creates opportunities for retailers to provide customers with a personalized shopping experience.
- Dynamic Models
- Using dynamic models in virtual fitting rooms will allow fashion retailers to promote inclusivity and diversity in their products.
- Interactive Shopping Platforms
- The rise of interactive shopping platforms will provide retailers with the opportunity to engage customers in new and exciting ways.
Who This Affects Most
- Fashion Retail
- The fashion retail industry can benefit from implementing virtual fitting rooms as a way to increase customer engagement and sales.
- Software Development
- Software development companies can provide innovative solutions to enable fashion retailers to create virtual fitting rooms that are easy to use and accurate.
- Marketing
- Marketing firms can assist retailers in promoting inclusive and diverse clothing offerings through dynamic models featured in virtual fitting rooms.
