These examples of beacon technology include innovative uses of the Apple-pioneered systems that span various industries. Often referred to as indoor GPS, iBeacon technology has the potential to revolutionize everything from enjoying a live sporting event to browsing at your local shopping center.
In terms of retail, several examples of beacon technology in this realm highlight the need for personalization in terms of in-store experience that could give brick-and-mortar an edge over online shopping. Whether it's beacon-embedded mannequins that offer detailed information on the items displayed or supermarkets powered by beacons that deliver customized offers, there are seemingly endless implications for retail.
Additionally, stadiums and airports with beacon technology have the ability to help individuals find their seats faster, as well as providing information regarding the location of certain services.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
