Stepping into a grocery store with the intention of picking up something new or finding a certain shirt at a fashion retailer can be made all the easier thanks to Estimote Indoor Location. It is the latest service provided by one of the leaders in beacon technology that is meant to be placed around a room to map a space using a quick orientation process using the app.
Through the Estimote Indoor Location service, possibilities are endless. For instance, a galler exhibit "could incorporate Estimote Indoor Location to give your visitors precise, step-by-step instructions about navigating the various installations as they walk around your space." Through this tool businesses can come away with more granular info about shopper or visitor behavior as well.
What's Driving This Trend
- Indoor Location Services
- Disruptive innovation opportunity: Businesses can use indoor location services to provide precise navigation instructions to visitors and gather granular information about shopper behavior.
- Beacon Technology
- Disruptive innovation opportunity: The use of beacon technology can make shopping and navigation easier for customers in grocery stores and fashion retailers.
- Visitor Behavior Tracking
- Disruptive innovation opportunity: Tracking visitor behavior using indoor location services can provide businesses with valuable insights for improving their installations and customer experience.
Who This Affects Most
- Retail
- Disruptive innovation opportunity: Retailers can utilize indoor location services and beacon technology to enhance the customer shopping experience.
- Art and Culture
- Disruptive innovation opportunity: Museums and galleries can incorporate indoor location services to provide visitors with precise instructions on navigating exhibits and enhance their overall experience.
- Hospitality
- Disruptive innovation opportunity: Hotels and resorts can use indoor location services to improve guest navigation within the property and provide personalized recommendations for exploring the area.
