Stepping into a grocery store with the intention of picking up something new or finding a certain shirt at a fashion retailer can be made all the easier thanks to Estimote Indoor Location. It is the latest service provided by one of the leaders in beacon technology that is meant to be placed around a room to map a space using a quick orientation process using the app.
Through the Estimote Indoor Location service, possibilities are endless. For instance, a galler exhibit "could incorporate Estimote Indoor Location to give your visitors precise, step-by-step instructions about navigating the various installations as they walk around your space." Through this tool businesses can come away with more granular info about shopper or visitor behavior as well.