The ‘Estimote’ Uses Your Smartphone to Customize Your Shopping Trips

By: Rahul Kalvapalle - Apr 30, 2014
References: estimote & citeworld
The Estimote Beacon is a tiny wireless device which broadcasts radio signals to smart devices, exposing the owners of those smart devices to personalized interaction and targeted marketing.

When Estimote beacons are placed in a store, users of the store’s app will receive personalized notifications and suggestions based on where they are in your venue and what products they are interacting with.

For example, a shopper is checking out a particular product, nearby beacons can give him more information about special offers. They can also suggest other products that may be compatible with products he already has in his cart. Shoppers can then use the store’s app to finalize the purchase and have the products shipped to their home address.

The Estimote Beacons’ technology revolves around a BLE (Bluetooth low energy) chip. The Beacons use this technology to transmit Bluetooth signals that can reach smartphones as close as four inches away and as far as 200 feet away. This technology allows for a wide range of applications in retail, entertainment and more.