Shelfbucks, a leading purveyor of in-store beacon technologies, has teamed up with the Menasha Packaging Company to develop in-store product merchandising using displays that integrate iBeacon technology. These smart displays not only engage with shoppers and make for an interactive shopping experience, but also help manage and measure promotional campaigns and performance.
Shoppers who browse in any given product area equipped with these smart displays can use their smartphones to access product information, discounts, reviews and other relevant data made available to them by the Shelfbucks platform.
These displays not only enable brands to quantify the performance of their in-store displays, they also offer the opportunity to alter in-store promotions with amazing accuracy and speed.
These smart displays let retailers be quick on their feet when responding to consumer patterns, increasing sales and boosting the success of their promo campaigns.
Shelfbucks' Smart Display Enables Measurement of Promo Campaigns
Rahul Kalvapalle — February 7, 2015 — Tech
References: shelfbucks & marketwired