By using "smart" shelf tags, distributor United Natural Foods Inc. (UNFI) hopes to assist its grocery store partners in improving customer experience by making their product information more easily accessible. Today, UNFI has teamed up with Cornerstone for Natural, a business management software company with headquarters in Tampa, Florida, to bring 'Smart Shelf Tags to all of UNFI's retailers.
Smart Shelf Tags feature 'ELi Codes,' which allow the tags to present pdfs, web content, full videos, and of course, written content about a product's specific information.
“Consumers have shown that they care about the values and beliefs of the brands they purchase, and with Smart Shelf Tags, suppliers can communicate directly with shoppers about their products and tell the stories behind their brands," said John Raiche, executive vice president of supplier services and merchandising at UNFI.
Image Credit: UNFI
Why This Trend Is Growing
- Smart Shelf Tags
- Smart shelf tags with ELi Codes can revolutionize customer experience by presenting pdfs, web content, full videos, and written content about a product's specific information.
- Product Information Accessibility
- Improved accessibility to product information through the use of smart shelf tags can disrupt traditional retail and potentially drive sales.
- Direct Consumer Communication
- Smart shelf tags can enable direct communication between consumers and suppliers, allowing for brand storytelling and increased customer loyalty.
Industries Being Reshaped
- Retail
- Smart shelf tags can transform the way customers interact with physical stores and improve the in-store experience.
- Consumer Goods
- Smart shelf tags can create new opportunities for direct communication between brands and consumers, potentially leading to increased sales and loyalty.
- Software Solutions
- The development of smart shelf tags requires software solutions, creating opportunities for innovation in the software industry.
