Who said beacons are just for retail stores? The prestigious Solomon R. Guggenheim in New York is testing beacon technology to attempt to improve the way customers interact with museum exhibits.
Beacon technology uses Bluetooth low energy and sensor technology throughout physical locations; these devices connect with people's smartphones to send them targeted ads, alerts and location-specific help and guidance.
In the museum environment, it is hoped not only that the technology will allow for better and more meaningful interactions between visitors and exhibits, but that traffic flow data could inform museum design and infrastructure projects.
Another advantage of beacon technology is that many beacon devices are compact, discreet and unobtrusive, which is important for the Guggenheim Museum given its status as a National Historic Landmark.