Beacon apps that revolve around the consumption of alcohol may be one of the better uses for the up-and-coming technology. Making the drinking experience so much more interactive and creative, Rémy Martin has teamed up with Labwerk and students from Ecole Cantonale d’art de Lausanne to create a beacon app that sends a message people's phones detected near specific bars about their cocktail along with bartender notes, images and the ingredients used.
Created as part of Remy Martin's Futur Héritage pop-up exhibit during Paris Design Week, which the app is named after, the beacon app is meant to explore the theme of Rémyxology. The exhibit itself is iBeacon-enabled so that visitors are treated to additional content for a richer experience.
Why This Trend Is Growing
- Alcoholic Beacon Apps
- Alcoholic beacon apps that enhance the drinking experience through interactive and creative features.
- Interactive Cocktail Experiences
- Apps that provide personalized cocktail information and experiences to users near specific bars.
- Ibeacon Technology in Hospitality
- The use of iBeacon technology in the hospitality industry to enhance visitor experiences and provide additional content.
Industries Being Reshaped
- Alcohol and Beverage
- Opportunities for alcohol and beverage companies to create beacon apps that engage and inform customers.
- Hospitality
- The hospitality industry can leverage beacon apps to enhance customer experiences in bars and restaurants.
- Technology and App Development
- The development and implementation of beacon apps utilizing iBeacon technology in various industries, including the alcohol and hospitality sectors.
