Starting off the month of May with a bang, sustainable fashion retailer United by Blue opened a seasonal store in Asbury Park, New Jersey. This is a huge step for the company, since this is the first brand store to be expanded beyond Pennsylvania.
The ocean-front location was specifically chosen as a reflection of the brand's program to pick up a pound of trash from waterways in order to protect the world's oceans.
This summer-only location will serve as a place for the brand to showcase its apparel and accessories, as well as curated items from other brands that share the brand's vision for the world. In keeping with the refreshing, easygoing and beachy vibe of the store, visitors will be able to pop in and enjoy a taste of United By Blue’s signature cold brew coffee.
Why This Trend Is Growing
- Summer-only Retail Shops
- Opportunity for businesses to create seasonal stores in popular summer destinations, attracting customers looking for unique experiences and limited-time offerings.
- Sustainable Fashion
- Potential for innovative fashion brands to focus on sustainability and environmentally-friendly practices, appealing to conscious consumers and capitalizing on the growing demand for eco-friendly products.
- Curated Retail Experiences
- Emerging trend of retailers collaborating with other brands to offer curated collections, creating unique shopping experiences and promoting cross-brand partnerships.
Industries Being Reshaped
- Fashion Retail
- Opportunity for fashion retailers to adopt sustainable practices, promote ethical sourcing, and cater to environmentally-conscious consumers, driving industry-wide changes towards sustainable fashion.
- Hospitality and Tourism
- Leveraging summer-only retail shops to attract tourists in popular vacation destinations, providing a unique shopping experience and boosting local economies.
- Food and Beverage
- Collaborating with fashion retailers to offer specialty drinks, such as United By Blue's signature cold brew coffee, to enhance the customer experience and drive foot traffic to both industries.
