The Kenzo Fashion Bus is a mobile boutique that has taken the streets of Dubai by storm. The Parisian label is synonymous with effortlessly cool sportswear and for branding that is eye-catching and creative. Its latest venture is a luxury boutique on wheels and is a place fashion fans can get access to style while on the go.
In addition to its signature polka dot print and double decker design, the Kenzo Fashion Bus is also home to racks of menswear and womenswear staples along with accessories that include vibrant bags and logo adorned hats.
As pop-up shops grow more popular among luxury labels, the creativity of these retail spaces is also evolving. This mobile boutique is a great example and exposes a diverse demographic to Kenzo's branding and product range.