Those who went to the iTunes app store in search of HYPEBEAST's fake dating app were sorely disappointed today. And hilariously duped. A hilarious April Fool's Day prank on the part of the fashion blog, the fake dating app preys not only on people's susceptibility in the search for love, but also for incredibly niche apps.
Appropriately dubbed HYPEBAE, the blogs that "users will be presented with images of prospective baes nearby, men or women depending on your preference, to which one will simply chose “BAE” or “NAY.” These matches will be based on a new “Like” feature, soon to be implemented on each article we publish on HYPEBEAST.com." It would be a clever way to drive more traffic to the site.
What Makes This Trend Stand Out
- Niche Dating Apps
- Creating dating apps for specific audiences can tap into users' desire for more specialized experiences.
- Humorous Marketing Strategies
- Using humor as a marketing tool can grab consumers' attention and increase brand awareness.
- Integration of Social Features
- Integrating social features like a 'Like' button can increase user engagement and create opportunities for new features.
Sectors Adopting This
- Online Dating
- The online dating industry can continue to innovate by creating more specialized dating apps.
- Marketing
- Marketers can explore using humor as a way to reach new audiences and increase brand awareness.
- Social Media
- Social media platforms can explore adding more social features to increase user engagement.
