Ted Lasso & Bumble are Bringing Bantr to Life with Bantr Live
Laura McQuarrie — October 14, 2022 — Lifestyle
References: bumble & famouscampaigns
Bantr is no longer just the fictitious dating app that appears in Ted Lasso thanks to a partnership with Bumble that brings the app to life. On the Emmy Award-winning comedy, Bantr requires users to chat without seeing any photos of each other so that they can create a connection that's only based on their conversations. Inspired by Ted Lasso, Bumble daters will be invited to join Bantr Live on certain calendar dates throughout the rest of the year.
This fun-focused, pressure-free way of getting to know other dating app users and potential dates takes out the endless swiping and has users instantly connecting with one another. Players have just three minutes to chat and get to know one another and after that time, users are asked if they'd like to match.
This fun-focused, pressure-free way of getting to know other dating app users and potential dates takes out the endless swiping and has users instantly connecting with one another. Players have just three minutes to chat and get to know one another and after that time, users are asked if they'd like to match.
Trend Themes
1. Comedy-inspired Dating Apps - The trend of using comedy as inspiration for dating apps has shown that people are looking for low-pressure, non-superficial ways to connect with others.
2. Conversation-based Connections - With the rise of apps like Bantr and similar dating apps, there is an opportunity for disruption in the dating industry by focusing on conversation-based connections rather than appearance or superficial factors.
3. Gamification of Dating - Dating apps like Bantr have gamified the dating experience by adding elements of fun and playfulness, creating new opportunities for innovation in the dating industry.
Industry Implications
1. Dating Apps - The dating app industry has an opportunity to disrupt traditional dating by implementing conversation-based connections and gamification of the dating experience, as seen with Bantr and similar apps.
2. Comedy Industry - The comedy industry has the opportunity to collaborate with dating app companies to create innovative, low-pressure dating experiences that align with the themes of their shows, as seen with Bantr and Ted Lasso.
3. Entertainment Industry - The entertainment industry can expand its reach and monetize its content by partnering with dating app companies to create interactive experiences that engage viewers in new ways, as seen with Bantr Live and Bumble's partnership with Ted Lasso.
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