Restaurant technology leader OpenTable and dating app Bumble teamed up to create a trio of Top 100 dining guides to support all sorts of meet-ups between users. There are Best Restaurants for a Date, Best Restaurants for a Friend Date and Best Restaurants for a Business Meeting, each of which matches a Bumble mode: Bumble Date, Bumble BFF and Bumble Bizz.
In response to finding that 48% of people surveyed found it stressful to meet an online contact in person, OpenTable and Bumble stepped in to take out the guesswork and the uncertainty. Once the Bumble app is downloaded, users can see the campaign pop up within all three of Bumble's modes for a limited time. When they do, they can simply swipe to discover spots within their own city and beyond.
Key Themes Behind This Trend
- Meet-up Dining Guides
- The concept of matching dining guides with different meet-up modes can be extended to other on-demand services such as travel and events.
- Collaborative Apps
- Collaborations between apps can lead to innovative partnerships for other service sectors like health, fitness, or dating.
- Personalized Recommender Systems
- Personalized dining guides demonstrate the viability of customized recommender systems for other industries such as e-commerce, entertainment, or learning.
Where This Applies
- Restaurant Technology
- Restaurants can leverage collaborative apps or personalized recommender systems to offer curated dining experiences for different types of meet-ups.
- Dating Apps
- Dating apps can explore partnerships with other service apps to offer more personalized and curated experiences for their users.
- On-demand Services
- On-demand services such as travel, events, or home services can utilize personalized recommendation systems to offer customized experiences to their clients.
