If you've ever wanted to express your love of speakers over text, then Foot Locker's latest 'shoemoji' app feature is just for you. The new feature is available for free within the Foot Locker app and it allows users to include virtual pictures of shoes, or 'Shoemojis,' within their messages, similar to existing emojis. The addition of shoemojis allows customers to now visually share their favorite styles or new releases with their friends.
Beyond the shoemoji feature, the Foot Locker app also helps to enhance the experience of the Foot Locker customer, by allowing for a seamless way to browse the sneakers that are set to be released, when they will be available and where they will be able to purchase those shoes. Executive Vice President of Marketing Stacy Cunningham explains that smartphones have become a major aspect of the lives of Foot Locker customer and the new app offers a premium shopping experience that can be shared with friends through the shoemoji feature.