Hermès' new Tie Break app is full of fun, games and practical fashion advice for all things tie-related. The app for guys is designed to offer a break when you need it most, letting users play arcade-style games, watch cartoons, videos and gif images. In addition to these time-killers, the mobile app for iOS and Android also features a guide to learning how to properly tie a tie, some production secrets from the iconic designer label and a catalog of ties that can be browsed through.
If a user happens upon a tie that really strikes their fancy from the Hermès Autumn/Winter 2014 collection, it can be ordered through the integrated online store with a special promotional code in-app.
Key Themes Behind This Trend
- Gamified Apps
- Opportunity to create gamified apps that combine entertainment and practical advice in various industries.
- Fashion Apps
- Potential for fashion apps to offer interactive experiences, practical tips, and online shopping for customers.
- Mobile Gaming
- Mobile gaming industry can explore collaborations with fashion brands to create entertaining and educational experiences.
Where This Applies
- Fashion
- Fashion industry can leverage gamification and app development to enhance customer engagement and shopping experiences.
- Mobile App Development
- Opportunity for mobile app developers to create innovative and interactive apps that combine entertainment and practical functionality.
- Gaming
- Gaming industry can tap into the fashion sector to create gamified experiences and reach new audiences.
