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Elle and Nokia Team Up to Create a New Phone App

 - Sep 11, 2013
References: store.ovi & marketingmagazine
When two media powerhouses such as Elle and Nokia come together to work on a project, it is no wonder that they created a great idea that drove serious traffic to their sites.

When Nokia was launching the Nokia 700, it worked in conjunction with Elle UK to create a new app, featuring the magazine. The upcoming editions of the magazine were going to feature advertorial space, and Elle’s social media pages were going to be promoting the new phone.

This was an interesting collaboration because even though fashion and technology are connected, there is a lack teamwork throughout those sectors. Both Elle and Nokia benefited from this partnership, and as a result, Elle was able to reach a tech-driven market that would have otherwise gone untouched.