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Image App-Based Runways

Rebecca Minkoff Uses Snapchat to Release Her Upcoming Line

— September 6, 2013 — Tech
Rebecca Minkoff is delving deeper into the world of social media with her latest venture: she is debuting looks from her new show via Snapchat. Yes, you heard that right: Minkoff is using the app most well-known for firing off selfies (ahem -- or nudies) to show the world her new collection.

Minkoff will be Snapchatting looks a few minutes before they go on the runway during New York fashion Week. The presence of social media in the Fashion Industry is rapidly increasing beyond Facebook and Twitter. Could Snapchat be the new thing?

Though the previews are only up to ten seconds or so, Minkoff’s CEO believes that it will make the brand more inclusive to its clients who aren’t able to attend the show. Minkoff tells Mashable, “The consumer has a voice and say in [our] brand, they should get special perks even if they can't attend the show.”

Additional Images:
RebeccaMinkoff.com
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