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33 Social Media Fashion Campaigns

From Hashtag Currency Shops to Tweet-Powered Fashion Shows

— October 27, 2014 — Marketing
As more and more consumers turn to the web and apps for shopping, these social media fashion campaigns help to alert savvy shoppers of deals and purchases that would be the most appealing to them. But before garments can even hit stores, some brands and designers are turning to social media in order to invite fans from all over the world onto the runway. Leading up to its fashion show, Burberry captivated those hungry for fashion with WeChat and the looks from this year's Adidas NEO fashion show were curated by a youthful audience on Twitter.

Since there are some who are eager to be the first to get their hands on a designer garment, some great campaigns that tease include C&A's 'Fashion Lock' stunt and print ads for the Isabel Marant H&M Collection, which were only revealed with a Tweet.
4.6
Score
Popularity
Activity
Freshness
32
Social Fashion Shows
Social Fashion Shows
'The Social Catwalk' Topshop Runway Show Connects to Instagram & Facebook
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31
Personalized Pin-Based Retail
Personalized Pin-Based Retail
Zappos 'PinPointing' App Offers Suggestions Based on Pinterest Posts
<
30
Cellphone-Kissing Campaigns
Cellphone-Kissing Campaigns
The 'Burberry Kisses' Cosmetics Campaign Sends Virtual Love
<
29
Social Media Collaboration Campaigns
Social Media Collaboration Campaigns
The Estée Lauder Campaign is Relaunched Using Flipboard
<
28
Locked Social Media Hangers
Locked Social Media Hangers
This C&A Fashion Stunt's Hangers Only Open with Enough Facebook Likes
<
27
All-Purpose Denim Campaigns
All-Purpose Denim Campaigns
Mark's Jean's Campaign Touts Denim as the Go-To Pants for Men
<
26
Fashion Messaging Campaigns
Fashion Messaging Campaigns
Burberry's Luxury Fashion Campaign Makes Use of WeChat
<
25
Sneaky Tweet-Revealed Ads
Sneaky Tweet-Revealed Ads
These Ads for the Isabel Marant H&M Collection Cleverly Use Twitter
<
24
Hashtag-Driven Fashion Recommendations
Hashtag-Driven Fashion Recommendations
Zappos Teams with Instagram to send #OOTD Shopping Tips
<
23
Pinboard-Retailer Holiday Collabs
Pinboard-Retailer Holiday Collabs
The 'Dear Topshop' Campaign Makes It Easy to Buy from Topshop
<
22
Immersive Virtual Fashion Shows
Immersive Virtual Fashion Shows
Topshop Unique Fall 2014 Fashion Will Be Virtually Presented
<
21
Fashion-Inspired Meals
Fashion-Inspired Meals
The Uniqlo Recipe App is Inspired by Its LifeWear Philosophy Collection
<
20
Tweet-Powered Fashion Shows
Tweet-Powered Fashion Shows
The Adidas NEO Fashion Show Will Be Curated By Teens' Twitter Votes
<
19
Image App-Based Runways
Image App-Based Runways
Rebecca Minkoff Uses Snapchat to Release Her Upcoming Line
<
18
Fashion-Promoting Hairstyle Pinboards
Fashion-Promoting Hairstyle Pinboards
The 'UNIQLO HairDo' Pinterest DIYs Match Its Latest Fashions
<
17
Mini Makeover Taxi Rides
Mini Makeover Taxi Rides
The Birchbox UK London Taxi Cabs Gives Free Rides and Beauty Touch-Ups
<
16
Virtual Scarf Modeling Apps
Virtual Scarf Modeling Apps
The Emilio Pucci Scarfie App Lets You Try on Designer Scarves
<
15
Soleful Dating App Stunts
Soleful Dating App Stunts
Keep's Tinder Dating Profile Appeals to Those Who Love Shoes
<
14
Web Shopping Stylist Services
Web Shopping Stylist Services
ASOS Now Lets You Chat with an Online Personal Stylist for Free
<
13
Personal Shopping Services
Personal Shopping Services
Zappos' Free Personal Web Shopper Service Suggests Style Matches
<
12
Social Fashion Lookbooks
Social Fashion Lookbooks
Aritzia's Fall for Us Instagram Campaign Features Candid Celeb Shots
<
11
Personal Video Fashion Campaigns
Personal Video Fashion Campaigns
Giorgio Armani Uses Social Media to Showcase Consumers
<
10
Shoppable Instagram Accounts
Shoppable Instagram Accounts
Vogue Instagram Sends Followers Links to Purchase Liked Items
<
9
Social Media Fashion Campaigns
Social Media Fashion Campaigns
The J Crew Pinterest Collaboration Debuted the Fall Catalog
<
8
Social Media Footwear Campaigns
Social Media Footwear Campaigns
I Heart Ugg Launches Tween Line with Mobile Photo Editor Aviary
<
7
Instagram-Casted Fashion Ads
Instagram-Casted Fashion Ads
The Marc by Marc Jacobs Fall 2014 Campaign Stars Fresh Faces
<
6
Sensual Hashtag Fashion Ads
Sensual Hashtag Fashion Ads
The Calvin Klein Underwear Fall 2014 Campaign Stars Lara Stone
<
5
Social Media Lingerie Ads
Social Media Lingerie Ads
The Miss Crofton Snapchat Campaign Adopts a Racy Message
<
4
Hashtag Currency Shops
Hashtag Currency Shops
The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
<
3
Social Media Concept Stores
Social Media Concept Stores
The Karl Lagerfeld Concept Store in Amsterdam is More Than Clothes
<
2
Social Media-Geared Fashion Ads
Social Media-Geared Fashion Ads
The Oscar de la Renta Fall 2013 Campaign Debuts on Instagram
<
1
Social Media-Sourced Models
Social Media-Sourced Models
These Unconventional Diesel Models Were Spotted on Social Media
<