Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,259 inspiring examples.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,928 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,928 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,259 cutting edge ideas.

33 Social Media Fashion Campaigns

From Hashtag Currency Shops to Tweet-Powered Fashion Shows

— October 27, 2014 — Marketing
As more and more consumers turn to the web and apps for shopping, these social media fashion campaigns help to alert savvy shoppers of deals and purchases that would be the most appealing to them. But before garments can even hit stores, some brands and designers are turning to social media in order to invite fans from all over the world onto the runway. Leading up to its fashion show, Burberry captivated those hungry for fashion with WeChat and the looks from this year's Adidas NEO fashion show were curated by a youthful audience on Twitter.

Since there are some who are eager to be the first to get their hands on a designer garment, some great campaigns that tease include C&A's 'Fashion Lock' stunt and print ads for the Isabel Marant H&M Collection, which were only revealed with a Tweet.
4.6
Score
Popularity
Activity
Freshness
31
Personalized Pin-Based Retail
Personalized Pin-Based Retail
Zappos 'PinPointing' App Offers Suggestions Based on Pinterest Posts
<
30
Social Fashion Shows
Social Fashion Shows
'The Social Catwalk' Topshop Runway Show Connects to Instagram & Facebook
<
29
Cellphone-Kissing Campaigns
Cellphone-Kissing Campaigns
The 'Burberry Kisses' Cosmetics Campaign Sends Virtual Love
<
28
Social Media Collaboration Campaigns
Social Media Collaboration Campaigns
The Estée Lauder Campaign is Relaunched Using Flipboard
<
27
Hashtag-Driven Fashion Recommendations
Hashtag-Driven Fashion Recommendations
Zappos Teams with Instagram to send #OOTD Shopping Tips
<
26
Locked Social Media Hangers
Locked Social Media Hangers
This C&A Fashion Stunt's Hangers Only Open with Enough Facebook Likes
<
25
All-Purpose Denim Campaigns
All-Purpose Denim Campaigns
Mark's Jean's Campaign Touts Denim as the Go-To Pants for Men
<
24
Fashion Messaging Campaigns
Fashion Messaging Campaigns
Burberry's Luxury Fashion Campaign Makes Use of WeChat
<
23
Pinboard-Retailer Holiday Collabs
Pinboard-Retailer Holiday Collabs
The 'Dear Topshop' Campaign Makes It Easy to Buy from Topshop
<
22
Immersive Virtual Fashion Shows
Immersive Virtual Fashion Shows
Topshop Unique Fall 2014 Fashion Will Be Virtually Presented
<
21
Sneaky Tweet-Revealed Ads
Sneaky Tweet-Revealed Ads
These Ads for the Isabel Marant H&M Collection Cleverly Use Twitter
<
20
Fashion-Inspired Meals
Fashion-Inspired Meals
The Uniqlo Recipe App is Inspired by Its LifeWear Philosophy Collection
<
19
Image App-Based Runways
Image App-Based Runways
Rebecca Minkoff Uses Snapchat to Release Her Upcoming Line
<
18
Fashion-Promoting Hairstyle Pinboards
Fashion-Promoting Hairstyle Pinboards
The 'UNIQLO HairDo' Pinterest DIYs Match Its Latest Fashions
<
17
Mini Makeover Taxi Rides
Mini Makeover Taxi Rides
The Birchbox UK London Taxi Cabs Gives Free Rides and Beauty Touch-Ups
<
16
Virtual Scarf Modeling Apps
Virtual Scarf Modeling Apps
The Emilio Pucci Scarfie App Lets You Try on Designer Scarves
<
15
Tweet-Powered Fashion Shows
Tweet-Powered Fashion Shows
The Adidas NEO Fashion Show Will Be Curated By Teens' Twitter Votes
<
14
Soleful Dating App Stunts
Soleful Dating App Stunts
Keep's Tinder Dating Profile Appeals to Those Who Love Shoes
<
13
Personal Shopping Services
Personal Shopping Services
Zappos' Free Personal Web Shopper Service Suggests Style Matches
<
12
Social Fashion Lookbooks
Social Fashion Lookbooks
Aritzia's Fall for Us Instagram Campaign Features Candid Celeb Shots
<
11
Web Shopping Stylist Services
Web Shopping Stylist Services
ASOS Now Lets You Chat with an Online Personal Stylist for Free
<
10
Personal Video Fashion Campaigns
Personal Video Fashion Campaigns
Giorgio Armani Uses Social Media to Showcase Consumers
<
9
Shoppable Instagram Accounts
Shoppable Instagram Accounts
Vogue Instagram Sends Followers Links to Purchase Liked Items
<
8
Social Media Fashion Campaigns
Social Media Fashion Campaigns
The J Crew Pinterest Collaboration Debuted the Fall Catalog
<
7
Social Media Footwear Campaigns
Social Media Footwear Campaigns
I Heart Ugg Launches Tween Line with Mobile Photo Editor Aviary
<
6
Instagram-Casted Fashion Ads
Instagram-Casted Fashion Ads
The Marc by Marc Jacobs Fall 2014 Campaign Stars Fresh Faces
<
5
Sensual Hashtag Fashion Ads
Sensual Hashtag Fashion Ads
The Calvin Klein Underwear Fall 2014 Campaign Stars Lara Stone
<
4
Social Media Lingerie Ads
Social Media Lingerie Ads
The Miss Crofton Snapchat Campaign Adopts a Racy Message
<
3
Hashtag Currency Shops
Hashtag Currency Shops
The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
<
2
Social Media Concept Stores
Social Media Concept Stores
The Karl Lagerfeld Concept Store in Amsterdam is More Than Clothes
<
1
Social Media-Sourced Models
Social Media-Sourced Models
These Unconventional Diesel Models Were Spotted on Social Media
<