The Uniqlo Recipe App shows that fashion and food go hand in hand. It revolves around 24 original recipes created by six emerging chefs from across the United States that were inspired by the Japanese brand’s LifeWear Philosophy and Fall/Winter 2013 collection. A range of comfort food dishes, which are perfect for the upcoming winter season, the Uniqlo Recipe App will surely inspire people to throw a stylish dinner party in no time.
The goal behind the Uniqlo Recipe App, as related by Psfk, was that they "wanted to fuse food and style to highlight the relationship between colors and textures." Interestingly, the chefs themselves are wearing chic outfits that complement the delicious dishes they are making, making it a full circle concept that will get people's wheels turning and stomach's rumbling.