The Uniqlo Recipe App shows that fashion and food go hand in hand. It revolves around 24 original recipes created by six emerging chefs from across the United States that were inspired by the Japanese brand’s LifeWear Philosophy and Fall/Winter 2013 collection. A range of comfort food dishes, which are perfect for the upcoming winter season, the Uniqlo Recipe App will surely inspire people to throw a stylish dinner party in no time.
The goal behind the Uniqlo Recipe App, as related by Psfk, was that they "wanted to fuse food and style to highlight the relationship between colors and textures." Interestingly, the chefs themselves are wearing chic outfits that complement the delicious dishes they are making, making it a full circle concept that will get people's wheels turning and stomach's rumbling.
What's Driving This Trend
- Fashion-inspired Food
- The fusion of fashion and food to create unique dishes inspired by brand philosophies presents an opportunity for innovation in interactive marketing strategies.
- Emerging Chef Collaborations
- Collaborating with emerging chefs to create signature dishes can provide for unexpected flavor combinations and marketing buzz.
- Branded Recipe Apps
- Branded recipe apps can serve as an interactive marketing strategy by providing consumers with a unique branded experience.
Who This Affects Most
- Fashion Retail
- Combined with the emergence of branded recipe apps, fashion retailers can explore opportunities for interactive marketing strategies that fuse fashion and food.
- Food & Beverage
- Collaborating with fashion brands can offer opportunities for exposure, and provide unique, fashion-inspired cuisine.
- Technology
- Investing in app development can offer retailers a direct consumer engagement and interactive marketing platform.
